The 3 C’s of Success

Competence

Commitment

Confidence

Like it or not, agree with it or not, every dentist sells.  A person cannot
NOT communicate.
 
The 3 C’s come into play for every person in every situation in their lives.
 
Competence:  you are either good at what you do or not. Of course there are various levels of competence, from average, to good, to excellence.  Excellence within any person is a way of being, a habit. In fact all levels of performance are habitually driven.  Some continue to strive for improvement in their competence, Others are continually satisfied with average. In my personal experience there is no end to how competent any of us can become.
 
Commitment:  one of my favorite quotes has been on the back of my business card for over 20 years…“Commitment is the willingness to be uncomfortable to produce results.”

Without a commitment of heart, mind, hands and soul, no one ever makes the effort to be as good as they can become.  There’s no excuse or reason for this. In my experience, some people are committed and many are in doubt.  The doubting undermines our effort and our experience of moving up the ladder of performance as much as commitment helps move us up the ladder of success at whatever we are attempting to do.
 
Confidence:  protect your confidence is a password we use over and over at The Center and Performance Coach.  Some things and some people simply get in our way of sustaining or building confidence.  Some events that keep repeating themselves tear away at our confidence and we have to be aware of these people and events.  We must eliminate those activities and people that tear away at our confidence. In the end, whenever a person loses their confidence, they lose their ability to make the choices which determine whether we advance, stay the same or go backwards.
 
Show me any athlete, sports or corporate athlete, dentist or otherwise that loses their confidence and I’ll show you a person that is underperforming.  Show me a person without commitment and I’ll show you another underperformer. And lastly show me a person without competence and I’ll show you a person who can’t perform, no matter the commitment or false confidence.
 
The world is always watching, and giving back to us what we give to it.
 
Michael Schuster

–Dr. Schuster is a regular columnist in Dental Economics and has been the leader in dental practice management for over 30 years. Contact him at The Schuster Center, 1-800-288-9393 or go to www.schustercenter.com for info on practice management education and dental continuing education seminars.