PRODUCTION BASED PRACTICES

Warren Buffet recently made a profound statement: “There are INNOVATORS, IMITATORS and IDIOTS”

There are plenty of dentists whose very lives are coming unglued because of their BLIND FOCUS ON PRODUCTION.

We all need revenues. All businesses need revenues. The question is HOW DO YOU GET THEM? Do you get them by seeing 75 new patients a month, running them through your practice like cattle and manipulating them in the hygiene room to get a crown?

Or…

Do you establish rapport, trust and a caring and sincere relationship with your patients to co-discover what the person wants and needs? Do you co-diagnose their existing condition with care and do your very best to help them get what they want and need?

The production and money-based ways of dealing with people is to manipulate them. In contrast, relationship and trust-based dental professionals seek to help people. They make good decisions and form a long term relationship with each patient.

THE PRODUCTION BASED dentist eventually becomes an IDIOT. Staff isn’t motivated by anything other than money. Dentist isn’t motivated by anything other than money. Instead of creating a ‘professional environment’ of high trust and low fear, the environment becomes a nightmare.

I fully realize we are in the most severe recession we’ve seen in nearly 100 years. But those practices that have focused on QUALITY, TRUST-BASED relationships are sailing thru this time and in many instances, having their best year ever.

There is only ONE MODEL that creates FINANCIAL FREEDOM, TIME FREEDOM, RELATIONSHIP FREEDOM and PURPOSE FREEDOM…and it is the model that we teach at The Schuster Center.

The one and only model.

Dr. Michael Schuster

–Call us about how to integrate proven models and strategies into your dental practice for higher profitability and personal satisfaction… 1-800-288-9393 or visit www.SchusterCenter.com