Archive for Schuster Center

Mar
24

THE POWER OF THOUGHT

Posted by: Dr. Michael Schuster | Comments (0)

As you think, you travel; and as you love, you attract. You are today where your thoughts take you. You cannot escape the results of your thoughts, but you can endure and learn; can accept and be at peace. You will realize the vision (not the idle wish) of your heart, be it base or beautiful, or a mixture of both, for you will always gravitate toward that which you secretly most love. Into your hands will be placed the exact results of your thoughts; you will receive that which you earn — no more, no less. Whatever your present environment may be, you will fail, remain, or rise with your thoughts, your vision your ideal. You will become as small as your controlling desire; as great as your dominant aspiration.

Law of Attraction

Law of attraction says that all your thoughts, all images in your mind, and all the feelings connected to your thoughts will later manifest as your reality. In other words; everything you have in your life now has been attracted to you through thoughts in your mind.

Understanding And “Consciously” Implementing The Power Of Thought

If you would like to read the entire article on The Power of Thought please visit our website at: www.schustercenter.com, click on FREE NEWSLETTER link for our complimentary subscription to our bi-monthly newsletter, The Schuster Perspective. Every 2 months you will receive our newsletter via a .pdf file that you can download and read at your leisure. We cover dental management, investing in a troubled time, doubling your net profits, dental team development, case presentation and much more. If you are new to our blog site, please take a look at us while you’re on the website for our schedule of events and seminars throughout the United States. 3.5 AGD credit hours apply to any attended event sponsored by The Schuster Center.

Mar
17

WHAT A CROCK OF COFFEE!

Posted by: Vicki L. Smith | Comments (0)

Employees ARE Assets – NOT Liabilities!

I received a wake-up cup of coffee in the form of a direct mail “letter” and I simply am compelled to respond. Normally, I can’t take the time to read a 4-page formatted letter, but since if was from one of our wannabe competitors, I was curious. Then by the 4th page, I was downright appalled at his message to dentists to FORSAKE your employees so you can make ALL THE MONEY and that money is the ONLY IMPORTANT thing!

If ever someone had something so wrong, this letter is a perfect example. I hope his direct mailing list was short because I don’t want to think of the damage this may have done to the profession we represent and their employees!

If there’s coffee in the cup that this letter is serving, it’s straight black with no cream and definitely no sugar! In fact, it was brewed in a witches cauldron along with toad’s ears and snake tails.

BEWARE Dentists! Don’t drink it!

The old adage, “You get what you pay for!” is repeated in the book referring to employees of a business in, The Vital Corporation, by Garry Jacobs and Robert MacFarlane. I suggest that the direct mailer of whom I’ve been referring, read at least Chapter Nine, Energizing Your People: An Inexhaustible Resource, before sending out any more coffee cup letters of this nature.

I know times are tough – very tough – right now. But below is just common sense information:

No matter what business you’re in (even dentistry), models and protocol must be followed for a business to be successful. All business owners want to make money and create a sustainable business because they “love” their business and spend so much time in the office working at it. It’s gratifying and rewarding to do something you love and get paid for it. Making money makes the business run, which makes the owner happy and successful.

But for God’s sake, don’t do it on the backs of your employees – as the direct mail piece I received suggests! The fellow who wrote this must be a direct descendant of Ebenezer Scrooge. He argues that YOU are in business solely to make money and therefore reward yourself first, the employees can have the crumbs. “Damn the torpedoes, full speed ahead!”

Well, if you are in business only to make money for yourself, then ask the man or woman business owner who is having problems why he or she has now started putting his/her personal money back into the business to keep it going? Why he hasn’t fired every employee but keeps them on because in tough times – a company needs to pull together, not apart.

To be a “smart” business owner you must look at your employees as “assets” – not “liabilities”. Freezing pay raises and raising only employees whose performance you deem “beneficial” is blind bigotry and frankly stupid. If people don’t perform then you know what you have to do. If you keep them, they deserve raises.

How do you think your employees will feel when they do not get raises or see some “favorites” getting raises? Then, to add insult to injury, you drive up in your brand new mercedes, talk about your vacation home, new boat, etc. while they are driving 10-year-old cars and can’t buy the things they need for their children because you tell them the business can’t afford to give them a raise? Apparently, the business can afford to give YOU everything YOU want!

How disgruntled do you think they might get? How much goodwill do you think is going to be spread in the office and even to your patients? How soon do you think their work habits are going to deteriorate – resentment taking over instead of friendship and camaraderie?

In a service business you are “in service” to others. In dentistry you are very much “in service” to others. Dentists should be astounded at their ability to help someone whose health may be failing; as well as educate them on the importance of systemic whole-body health which includes a healthy mouth.

The employee of a dental practice is there to help as well. Health care professionals aren’t simply in health care for the money. And if they are, they shouldn’t be. A dentist must also educate his employees and reward them. The dentist, or business owner, can sure make the big bucks, but he must be willing to share a piece of the pie.

Can you hug your mercedes? Car manufacturers don’t make them as one-seaters. Must be they expect you to share with family, friends and those you love; and IF you’re a good business owner, you will begin to love your employees.

Author’s Note: “I’ve been there, I know!”: Prior to working in-house for The Schuster Center starting in 1998 (the Center was one of my clients since 1981), I owned a graphic design business employing an office of 8. All worked for me and my business partner for 10 to 14 years. As the traditional graphic design studio lost clients to the electronic age of “in-house” computers for graphic design, many graphic arts industries failed to grasp the rapid technological changes taking place. When this happened in my business and as clients dwindled and revenues declined, some of my employees chose to move out-of-state or retire. I found jobs for the rest. I still receive thank you notes, text messages and phone calls from most of them every so often. One, who was my office manager for 14 years and now lives in Denver, became a best and life-long friend.

Mar
10

REALIZATION OF A DREAM

Posted by: Chris Ellison | Comments (0)

On Tuesday, March 2, 2010, a dream was realized. Dr. Todd D. Southall opened the doors to his new dental practice in Oro Valley, AZ. After 5 years of practice in Gunnison, CO, Dr. Southall and his family relocated to Tucson, Arizona. They wanted to seek warmer surroundings and decided Arizona was the place. Dr. Southall decided to seek the help of the Schuster Center to help him develop the practice of his dreams, so he enrolled in the Management program and rolled up his sleeves and went to work. As his coach, I continued to share the structures and he continued to build them. The results are not the brick and mortar but will be the relationships that he and Linda, his front office coordinator ,will forge together in the years to come.

CONGRATULATIONS!!! – Chris Ellison, Practice Development Coach/Faculty and The Schuster Team

Brenda Penwell, President

25 years with The Schuster Center! Whew! That blew by fast!!!

Congrats go out to our own Brenda Penwell, President and CFO of The Schuster Center. She just celebrated 25 years with the company!

Brenda has worked tirelessly over the years to help create the vision of Dr. Michael Schuster as The Schuster Center endeavors to “spread the word” in helping dentists throughout the country reach their full and limitless practice potential.

Brenda has been instrumental in helping develop our Dental Management Program. She developed our Life Planning program. She teaches and travels, lecturing dentists throughout the country on how to successfully manage a dental practice. She also teaches team development and keeps a sharp eye on our company finances and management. In other words, one busy woman!

Brenda’s office was filled with streamers and balloons when she arrived to work. It was decorated so gorgeously by two of our staff members it looked as if we had hired an event planner to stage it. Pictured is Brenda amidst her blow-up balloon numbers 2 and 5. Everything done is silver – naturally.

The staff greeted her with flowers and cards. Dr. Schuster may have slipped her a new Mercedes but we haven’t seen it yet. Of course, I don’t think Brenda would give up her classic 1980 SL450 – silver naturally. (She plans ahead!)

Only thing that hasn’t gone silver around Brenda is her hair – clever girl! Stay young, stay strong, we need you and love you. Now where is that gold Mercedes for the 50th coming up?

Feb
11

Believe in Miracles!

Posted by: Vicki L. Smith | Comments (0)

Okay, I’m writing a book (of several individual stories). Isn’t everyone? It’s a book for children ages 1 to 99. I consider myself 12 even though chronologically you can add 50 years! Seriously, don’t we all think we’re about 18 even though some of us might be much older? I don’t think the “kid” spirit ever leaves us.

Back to my book: One of the stories in it is the story of a “miracle” of two ocean creatures who are very different yet become friends by dreaming like-minded dreams and helping one another. They each had a dream of leaving the ocean to see the rest of the world. The problem: they didn’t think they could breathe the air; but, as anything can happen in a story, they made it – leaving the ocean behind – for a spectacular adventure – because they believed in miracles.

I also recently watched a movie (chick-flick as you guys call it) called “Leaving Normal” with Meg Tilly and Christine Lahti. It is older, released in 1992. Again, about two very different types of people which somehow manage to bond on a long trip across the USA, ending up in Alaska. Sometimes by fate or accident, miracles do happen and people help one another by just being themselves – mistakes and all.

Miracles happen every day around us, in every way if we just look – in the air we breathe, the beauty on this fantastic planet – our ever changing sky, brilliant sun and twinkling stars – the variation and colors of our plants and flowers, animals and insects. Also in the miracle of birth, the way we love one another and react to each other on this home – our planet.

So why do we just seem to hear only the bad news most of the time? That sensationalism and fascination with crime and corruption are the mainstays of today. Why not choose to ignore the bad and only publish the “good” people do for one other? Why does it appear that we have lost our way?

Many say our moral compass has lost its “N”, “S”, “E” and “W” (Normalcy, Sensitivity, Ethics and Wisdom); that the compass needle only points to the letter “G” for Greed. Have our intrinsic values, morals and ethics been stripped away because we keep wanting more, more, and yet more? Are we now moving so fast due to technological advancements that we don’t have time to stop and think about what is really important in life? Missing the miracles happening in our own lives?

Some of us older folks point fingers at the younger ones at the lack of integrity we see. But it wasn’t too long ago that other older folks pointed fingers at us – the baby boomers – who shed the trappings of government and social mores for sex, drugs and rock’n’roll – so we were told. Well somehow, a heck of a lot of us out there made it through that time. So, I think you younger ones will, too.

Problem is you are destined to make the same mistakes we did. First, we gave it all up. Then we worked ourselves silly to try to get it all back and then some. But who are the ones who are remembered in our history? The one’s who “had a dream” like Martin Luther King. The one’s who helped the poor and lived without anything, like Mother Teresa. And yes, Jesus, who preached peace from within, love of one another, it’s better to give than receive, seek and find spirituality, not materiality.

In a society where FREEDOM is among the biggest blessings we have in our beloved country, how do we not get into the trappings of CAPITALISM that plays a huge part in our economic system? The tone has been set since we were all very young: One can have anything if we work hard enough, believe in it hard enough and sacrifice family, friends and peace of mind to work tirelessly behind the grindstone.

This is true of all of us. What does it mean for you, as a dentist – years of schooling, marriage, children, family, friends and now a practice and patients? All seemed quite the “American dream”. Small practice in the beginning, then more chairs, then a move to a new practice, maybe you bought a building – huge, shiny new office, more patients, more employees, bigger is better right?

Large dollars coming in, large dollars going out, a new home, vacation home, fancy cars, children’s education, boat, CE classes, specialized training, big expensive vacations – dollars getting stretched? Those larger dollars beginning to look like monopoly money? Do you feel like the conduit for receiving money and passing it on for bill payments, with nothing much going into your pocket or a savings plan and no quality time for family and loved ones?

Whoops! You’re on the fast track, or, what we like to call, the “fake” track. You’ve made your bed and you thought you were happy in it. Now, some years have gone by. You’ve missed special children’s events; a soccer or softball game, a play, maybe your child’s first baby steps, maybe even a divorce under your belt. And every day you have to go to work to feed that large monster you’ve created – your “American monster dream”. What on earth are you going to do now? You can’t think about retirement let alone plan for it. You’ve got too much debt, too many responsibilities. You’re not happy because you know you can do better dentistry and help you patients but you don’t have the time to apply what you’ve learned. It’s sitting on the shelf along with your life!

And what about your patients? Well, they lose out completely.

Maybe you hired a consultant or two to help you. They came in, assessed your needs, told you what to do, gave you a big fancy binder full of “how-to’s” and then drove off with their check. Where did you start? Oh, you didn’t – same old, same old?

If all of the above sounds pretty “right on” do you want a really true, honest to God answer on how to fix this mess? Are you willing to work as hard to get out of this mess as you were to get yourself into it? Are you ready to be honest with yourself and look at what really is important in your life? Are you willing to have your feet held to the fire by a coaching department who will do just that?

Are you willing to take back your life and this time enjoy it?

The answer: The Schuster Center.

We are a “business school for dentists”, but not only that. We are people who help people – all different kinds of people from all over the United States. We care and we guarantee your success. We have the numbers to prove it and the years behind us – all 32 of them. We’re a place with good people work for the benefit of others. We’re not working out of our car, using other people’s material – we’ve created our own.

How did I, a graphic artist and sometimes writer, get involved with Dr. Michael Schuster? By fate and accident – about 29 years ago he walked into my business office – two unlikely people who would probably never have crossed paths. Yet here we are, creating a better life for dentists each in our very different way and watching this process work for thousands of dentists who believed in miracles.

Yes, I’ve seen many miracles here. Want to be one?

We are told all of the time that we are the best kept secret out there. We don’t mean to be. We’re a small company who just cares about helping dentists. That’s Dr. Michael Schuster’s vision. He has a story and he wants you to hear it if you’re tired of the rat race and want to DOUBLE YOUR NET PROFIT while simplifying your life. Believe in miracles, be a kid – find your joie de vivre – again!

God Bless,
Happy New Life!
Vicki

P.S. Write me if you want more information about Dr. Michael Schuster and The Schuster Center. Or see our website at www.SchusterCenter.com and make up your own mind. Make sure you go to the testimonial section and listen to what others have said about us. We have to “toot” our own horn a lot of times, but it’s sure nice when others decide to do it for us! (vicki@cfpd.com)

Jan
04

Dental Practice Wellness

Posted by: Barb Stackhouse | Comments (1)

While I was on a phone call the other day, Dr. Schuster placed a document on my desk that he had written.  He told me later he got the idea from his chiropractor and modified it to fit our dental patients.  I read the “Four Steps to Wellness” and immediately began to see how this fit with our Center Students as well.  Here it is… 

Step One: STOP THE DISEASE PROCESS

First, you must acknowledge when disease exists.  If your practice isn’t healthy, you begin to feel the negative effects but you may not know exactly what is going on.  Your practice analyst helped you to see where some of the problems may be.  Then you attended Retreat 1 of the Management Program at The Schuster Center and that began to help you see more clearly. You began to sort it all out.  You looked at each of the engines that drive the practice and produced step-by-step policies and systems to begin the change process toward health.  You started to look at what health is relative to your dental practice.  You decided to stop doing things the way they have always been done and start reflecting on a better way to practice. 

Step Two: THE HEALING STAGE

This is where Policies and Systems are put into place and the implementation begins.  The dental practice embarks on a journey of healing.  This healing process in most cases will require the entire management year and sometimes beyond that year.  Healing requires change. 

Step Three: THE CORRECTIVE STAGE

Once healing has occurred, the stress level in the dental practice will be reduced and the team can now begin to focus on the goals set forth for the future of the practice.  This requires the commitment to continue working on your practice even after the management year is complete.  It is important to continually review your Policies and Systems and make revisions as you change and grow.  The statistical data collected monthly can be utilized to determine where change is needed.  Corrections are made based on objective data.

Step Four: THE MAINTENANCE STAGE

It is far easier to maintain a healthy practice than to correct one in the disease process.  Once the doctor and team have created the practice they desire and are reaching their goals, the ability to maintain them is dependent upon their commitment to the doctor’s vision of the practice.  Continuing education through advanced development will assure the practice maintains growth.  Maintaining health takes the effort of all involved.

Practice wellness takes life-long dedication just as your patient’s dental health and wellness requires commitment for a lifetime.

Happy New Year to everyone!

–The Schuster Center offers top practice management education for the dental industry. For more information, go to www.SchusterCenter.com

Dec
22

Schuster Holiday Party 2009

Posted by: Lisa LaTourette | Comments (0)

Yesterday was our team holiday party. We did a potluck at Dr. Schuster’s house. Patti played the piano, we sang Christmas songs and smiled between each other because no one could sing that high of pitch. It was fun. It was a time to be in each other’s company without hearing the phone ring, emails to send and answer or meetings to attend. It was a time of togetherness.

Such is the nature of The Schuster Center. It is a place of belongingness…and of higher learning. Our students are like-minded spirits with a synergistic goal. And we, the Schuster team, are impacted as a whole with the life-long relationships created under our roof.

The food was great. I mean, who would bring something mediocre to a holiday potluck?! And behold! A miracle happened right before our eyes. Brenda Penwell actually took seconds!!!

All kidding aside, it was a time for appreciation and joy. We are all feeling very thankful to be able to have career posts within such a meaningful place. The team is a dedicated group and 2010 will be a stellar year for students and staff alike.

Merry Christmas and Happy New Year to all! May your holidays be filled with the love and joy of the spirit of Christmas.

Categories : Schuster Center
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Dec
04

Change is Good

Posted by: Dr. Michael Schuster | Comments (0)

Small changes will significantly impact your dental practice and life for the better.

–Small changes in Cash Flow Management will give you immediate control of money and peace of mind.

–Small changes in Time & Energy Management will impact your practice within just one month!

–Small changes in your Sales Effectiveness will provide you an immediate increase in Production!

–Small changes in Marketing will take 18-24 months to take effect.

–Small changes in the Right People can make an immediate impact on your practice and life.

–Small changes in the Organization will take 3-6 months to take effect in your practice and life.

–Changes in Purpose will have a profound and long term effect on your Practice and your Life.

CHANGE IS GOOD. Pull yourself up and get at it now.

—-For help with dental practice management, dental case presentation, hygiene as a profit center, business plans for the dental practice, dental continuing education seminars and more, go to www.SchusterCenter.com or call 1-800-288-9393

blooming flowersAs I pulled into the parking lot today, I noticed the flowers blooming on our shrubs outside The Schuster Center.  I am reminded of the beauty that surrounds me on a daily basis and how sometimes I miss the beauty because of being too busy.  I love the outdoors and I love planting and growing things.  I guess you can never take the farmer out of the girl from Indiana.

The garden in my backyard is growing and I will soon have vegetables for some healthy meals.  While the rest of the country is preparing for winter and gathering their final crops, here I am planting a new garden and waiting for the harvest.  In this part of Arizona we have a spring garden and a fall garden.  The summer is too hot for the garden and everything dies off. 

Just like our lives and perhaps your dental practice, in order for new life to spring forth, a period of dieing off must happen.  We have to be willing to end the “old way” to make room for the new.  Have you gathered the harvest and begun the planting process for the new to come?  If you are seeking change, a plan for transition is needed.  Happy gardening and Happy creating!

Barb Stackhouse, RDH, M.Ed.

Practice Development Coach and Faculty Member

The Schuster Center

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Oct
14

Wild Visitor to Schuster Center

Posted by: Vicki L. Smith | Comments (2)

BobCat_phixrLooks like a domestic cat, right? No, this is a wild Arizona Bobcat. See her fluffy little cotton tail? Native to several regions in Arizona including Scottsdale, the bobcat depending on male or female will weigh between 15-35 pounds. This bobcat (female) was in an area used for water drainage control on the north side of The Schuster Center. We are guessing 25-30 lbs for our bobcat.

This area has become our personal mini-Sonoran desert. Some of us, like me, are fortunate to have large windows that face this beautiful desert oasis as we are working. Believe me, sometimes it’s hard to concentrate with all the wildlife playing and roaming outside our tinted windows. (We can see them, but they can’t see us!) We see coyotes, roadrunners, (Beep! Beep!), cottontail jackrabbits, ground squirrels, quail and coveys, and all varieties of birds including hummingbirds, morning doves and woodpeckers. Then there are the lizards, beetles and monarch butterflies — no rattlesnakes or scorpions yet; but they are around.

Foliage consists of Mesquite and Ironwood trees, Bird of Paradise plants with their tiny feather-like, light olive-colored leaves, flowering into bright reddish orange and yellow buds atop thin branches. In the herb family, we have Texas sage with a purple flower peeking out amongst its grayish green leaves and Rosemary; ornamental pampas grass and other low flowering and perennial green bushes abound; good for a bobcat or coyote to rest in the shade on a warm summer day.

Brenda Penwell, President and CFO, (the brave one), took photos as our bobcat was sitting in the shade. She “eyed” Brenda and Brenda “eyed” her right back. I think they had a mutual admiration for one another’s braveness. Bobcats will usually not attack humans. But Brenda did take a chance. Still, we thank her so much for getting these great photos (see our snapshot section for more photos). Now Brenda, in your spare time, why not get a picture of that coyote that comes by every so often?

And don’t think we all haven’t had our adventures with the wildlife. One day, we had to cover a grate with large metal openings because one momma quail kept leading her babies over to it. We had one mishap and that was it — several of us ran out to cover the entire grate placing river rocks on top to secure the cardboard poster we used. Momma and rest of babies were ok after that.

Another time, Lisa had the largest lizard on her window I’ve ever seen. It was the Daddy lizard of all time. If it had been brightly colored in a pink and black pattern, I would have guessed it to be a gila monster. It was sure big enough to give a gila monster a “gila” of a fight. Lisa said the reason he was so big was due to his gorging on cherry tomatoes. Our Dianne Stuve (Groovy Stuvy), gives the leftovers from our cafe to
the animals outside, i.e. cherry tomatoes and assorted fruit and vegetables. Apparently, Mr. Lizard swallowed his cherry tomato whole and it was protruding from his throat like a boa constrictor when it swallows its’ prey! Guess he digested it ok. Our woodpeckers love the pineapple. Lisa thinks they must have tropical tastes.

Well, we do get plenty of work done around here but what a wonderful place to work and a great place to live! Especially right now (October) when the rest of the country is facing months of permafrost while we’re walking around in shorts, sandals and t-shirts!

That’s all folks! Hope you enjoyed my first blog! Maybe, I’ll do one on graphic design as that is what I do for The Schuster Center. And, I know just a wee bit about marketing for dentistry as I’ve worked with Dr. Schuster and his marketing team for 28 years.

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