Archive for March, 2010
Who feels at home in a dental office?
Posted by: | CommentsI wanted to have some cosmetic work done on my teeth. I got referrals from friends and family members. I went to three different dentists. But it was the third dental office that made me feel “at home”.
How in the world do you get a patient to feel that way, and actually say it to other people? Talk about referrals!!!!
I can only write about my experience because it happened to me. I knew of this dentist’s reputation because he had been through The Schuster Center Management Program quite a few years ago. He had a practice in Illinois, but 10 years ago he moved to Scottsdale, AZ.
Not only was his office decor and design top of the line, his team was wonderful, the dentist was wonderful (kind eyes I like to say when I see some little twinkle of kindness in someone’s eyes). I was shown the entire dental office right down to the sterile room. And if you couldn’t ask for more, the treatment room dental chairs face the gorgeous McDowell Mountains! So close you feel like you could reach out and touch them. The office was mostly very open with many glass partitions and everything was neat and in it’s place.
My new dentist did a thorough examination listening to me about how I felt about my teeth, my concerns over technical quality, margins, etc., what I’d heard from other dentists about my teeth and then of course how I wanted them to look.
I’m an artist, so my view may be different than others, I didn’t want bright white perfect looking teeth. I wanted color variations from tip to top of tooth like my teeth and striations like my teeth. In other words, I wanted my teeth from when I was about 30 maybe, because I’m older now and I didn’t want people to look at me and think, “she just had her teeth redone, “ but instead think “she still has pretty teeth for her age.”
This dentist said to me, “Vicki, I’ve been doing this all my life and I know what you want because I’m an artist, too – just in dentistry.” He said we will pick out color together and will discuss our process together every step of the way.
I was sold before I ever got to the “case presentation” room. I felt he was honest, he was technically good and he was an artist because he showed his work with patient’s pictured “after” on his walls as art. “I was at home.”
Just a side note for all dentists out there, please put together a portfolio of your work. Especially if you’re selling cosmetic dentistry. And, for heaven’s sake, have your own teeth done. I can’t tell you how many dentists do not have their teeth in the state they are trying to sell.
After the exam, I was escorted into a very comfortable private room (not his personal private office) but a room with a computer and room for obviously (at least to me) case presentation with patient, spouse or significant other, and attending team member.
I know a little bit about case presentation (the dreaded “selling” that dentists feel they have to do). Honestly even knowing about it, this dentist listened to my every concern, gave opinions, showed me his work, gave me a price break when he saw I was feeling overwhelmed with paying out a large amount of money in these economic times (and not a lot – just a bit to make me feel that he was trying to help me) and offered delayed payment plans if I needed it.
How much more could I ask? He didn’t get full mouth restoration, but he got half-mouth restoration.
The appointment was set up and of course any patient waits anxiously for that arrival date. It was a 3.5 hr. appointment. That day arrived today. I was shown his wax-ups. They looked great but I had a few concerns about the size my teeth. I’ve always thought my teeth were too big. It’s hard to judge what teeth will look like in one’s mouth vs. on a model.
He explained to me that he did not know what dentistry was done underneath the existing crowns, but he would explain the process to me and we would discover together. Which we did. I was always asked if I wanted a mirror to see what he was discovering. Usually, I did.
A problem arose with a front tooth that I broke when I was 9. I wore temporary caps until 17 then crowns the rest of my life. He found a crack in the tooth so I need a post placed for strength. Pretty much standard stuff under other crowns during the prep and then finally new resin temporaries were placed and I got the mirror again. I shouldn’t have worried about size, they look beautiful and still are only temps!
I was truly amazed at the difference in my appearance. I love the new teeth with just a couple of tweaks which any self respecting artist would make! Meanwhile, I will wait anxiously for my next appointment – for the final porcelain crowns and my new smile.
When I was done I complimented my new dentist and his chairside assistant. I told them that I had gone to three dentists, but when I came here, I felt at home! They thanked me, and I thanked them. Then, the doctor said to me, “You tell Mike for me that he was instrumental in putting me on the right path over 20 years ago – that is the reason I am where I am today!”
Once again, Dr. Michael Schuster has helped change a dentist’s life. By the way, Dr. Schuster’s Case Presentation course is probably the “best” in the country! If you want to know more about it, please call us at 480.941-9393 or visit our website: www.SchusterCenter.com.
I didn’t ask permission to use the dentists name in this blog so that is the only reason I left it off, but I will refer any one who asks me to this dentist once I get his permission. You can reach me at vicki@cfpd.com. (And dentists, I’m also talking to you – get your teeth done if they need it.)
THE POWER OF THOUGHT
Posted by: | CommentsAs you think, you travel; and as you love, you attract. You are today where your thoughts take you. You cannot escape the results of your thoughts, but you can endure and learn; can accept and be at peace. You will realize the vision (not the idle wish) of your heart, be it base or beautiful, or a mixture of both, for you will always gravitate toward that which you secretly most love. Into your hands will be placed the exact results of your thoughts; you will receive that which you earn — no more, no less. Whatever your present environment may be, you will fail, remain, or rise with your thoughts, your vision your ideal. You will become as small as your controlling desire; as great as your dominant aspiration.
Law of Attraction
Law of attraction says that all your thoughts, all images in your mind, and all the feelings connected to your thoughts will later manifest as your reality. In other words; everything you have in your life now has been attracted to you through thoughts in your mind.
Understanding And “Consciously” Implementing The Power Of Thought
If you would like to read the entire article on The Power of Thought please visit our website at: www.schustercenter.com, click on FREE NEWSLETTER link for our complimentary subscription to our bi-monthly newsletter, The Schuster Perspective. Every 2 months you will receive our newsletter via a .pdf file that you can download and read at your leisure. We cover dental management, investing in a troubled time, doubling your net profits, dental team development, case presentation and much more. If you are new to our blog site, please take a look at us while you’re on the website for our schedule of events and seminars throughout the United States. 3.5 AGD credit hours apply to any attended event sponsored by The Schuster Center.
WHAT A CROCK OF COFFEE!
Posted by: | CommentsEmployees ARE Assets – NOT Liabilities!
I received a wake-up cup of coffee in the form of a direct mail “letter” and I simply am compelled to respond. Normally, I can’t take the time to read a 4-page formatted letter, but since if was from one of our wannabe competitors, I was curious. Then by the 4th page, I was downright appalled at his message to dentists to FORSAKE your employees so you can make ALL THE MONEY and that money is the ONLY IMPORTANT thing!
If ever someone had something so wrong, this letter is a perfect example. I hope his direct mailing list was short because I don’t want to think of the damage this may have done to the profession we represent and their employees!
If there’s coffee in the cup that this letter is serving, it’s straight black with no cream and definitely no sugar! In fact, it was brewed in a witches cauldron along with toad’s ears and snake tails.
BEWARE Dentists! Don’t drink it!
The old adage, “You get what you pay for!” is repeated in the book referring to employees of a business in, The Vital Corporation, by Garry Jacobs and Robert MacFarlane. I suggest that the direct mailer of whom I’ve been referring, read at least Chapter Nine, Energizing Your People: An Inexhaustible Resource, before sending out any more coffee cup letters of this nature.
I know times are tough – very tough – right now. But below is just common sense information:
No matter what business you’re in (even dentistry), models and protocol must be followed for a business to be successful. All business owners want to make money and create a sustainable business because they “love” their business and spend so much time in the office working at it. It’s gratifying and rewarding to do something you love and get paid for it. Making money makes the business run, which makes the owner happy and successful.
But for God’s sake, don’t do it on the backs of your employees – as the direct mail piece I received suggests! The fellow who wrote this must be a direct descendant of Ebenezer Scrooge. He argues that YOU are in business solely to make money and therefore reward yourself first, the employees can have the crumbs. “Damn the torpedoes, full speed ahead!”
Well, if you are in business only to make money for yourself, then ask the man or woman business owner who is having problems why he or she has now started putting his/her personal money back into the business to keep it going? Why he hasn’t fired every employee but keeps them on because in tough times – a company needs to pull together, not apart.
To be a “smart” business owner you must look at your employees as “assets” – not “liabilities”. Freezing pay raises and raising only employees whose performance you deem “beneficial” is blind bigotry and frankly stupid. If people don’t perform then you know what you have to do. If you keep them, they deserve raises.
How do you think your employees will feel when they do not get raises or see some “favorites” getting raises? Then, to add insult to injury, you drive up in your brand new mercedes, talk about your vacation home, new boat, etc. while they are driving 10-year-old cars and can’t buy the things they need for their children because you tell them the business can’t afford to give them a raise? Apparently, the business can afford to give YOU everything YOU want!
How disgruntled do you think they might get? How much goodwill do you think is going to be spread in the office and even to your patients? How soon do you think their work habits are going to deteriorate – resentment taking over instead of friendship and camaraderie?
In a service business you are “in service” to others. In dentistry you are very much “in service” to others. Dentists should be astounded at their ability to help someone whose health may be failing; as well as educate them on the importance of systemic whole-body health which includes a healthy mouth.
The employee of a dental practice is there to help as well. Health care professionals aren’t simply in health care for the money. And if they are, they shouldn’t be. A dentist must also educate his employees and reward them. The dentist, or business owner, can sure make the big bucks, but he must be willing to share a piece of the pie.
Can you hug your mercedes? Car manufacturers don’t make them as one-seaters. Must be they expect you to share with family, friends and those you love; and IF you’re a good business owner, you will begin to love your employees.
Author’s Note: “I’ve been there, I know!”: Prior to working in-house for The Schuster Center starting in 1998 (the Center was one of my clients since 1981), I owned a graphic design business employing an office of 8. All worked for me and my business partner for 10 to 14 years. As the traditional graphic design studio lost clients to the electronic age of “in-house” computers for graphic design, many graphic arts industries failed to grasp the rapid technological changes taking place. When this happened in my business and as clients dwindled and revenues declined, some of my employees chose to move out-of-state or retire. I found jobs for the rest. I still receive thank you notes, text messages and phone calls from most of them every so often. One, who was my office manager for 14 years and now lives in Denver, became a best and life-long friend.
REALIZATION OF A DREAM
Posted by: | CommentsOn Tuesday, March 2, 2010, a dream was realized. Dr. Todd D. Southall opened the doors to his new dental practice in Oro Valley, AZ. After 5 years of practice in Gunnison, CO, Dr. Southall and his family relocated to Tucson, Arizona. They wanted to seek warmer surroundings and decided Arizona was the place. Dr. Southall decided to seek the help of the Schuster Center to help him develop the practice of his dreams, so he enrolled in the Management program and rolled up his sleeves and went to work. As his coach, I continued to share the structures and he continued to build them. The results are not the brick and mortar but will be the relationships that he and Linda, his front office coordinator ,will forge together in the years to come.
CONGRATULATIONS!!! – Chris Ellison, Practice Development Coach/Faculty and The Schuster Team
Congratulations Brenda Penwell on Silver Anniversary
Posted by: | Comments
25 years with The Schuster Center! Whew! That blew by fast!!!
Congrats go out to our own Brenda Penwell, President and CFO of The Schuster Center. She just celebrated 25 years with the company!
Brenda has worked tirelessly over the years to help create the vision of Dr. Michael Schuster as The Schuster Center endeavors to “spread the word” in helping dentists throughout the country reach their full and limitless practice potential.
Brenda has been instrumental in helping develop our Dental Management Program. She developed our Life Planning program. She teaches and travels, lecturing dentists throughout the country on how to successfully manage a dental practice. She also teaches team development and keeps a sharp eye on our company finances and management. In other words, one busy woman!
Brenda’s office was filled with streamers and balloons when she arrived to work. It was decorated so gorgeously by two of our staff members it looked as if we had hired an event planner to stage it. Pictured is Brenda amidst her blow-up balloon numbers 2 and 5. Everything done is silver – naturally.
The staff greeted her with flowers and cards. Dr. Schuster may have slipped her a new Mercedes but we haven’t seen it yet. Of course, I don’t think Brenda would give up her classic 1980 SL450 – silver naturally. (She plans ahead!)
Only thing that hasn’t gone silver around Brenda is her hair – clever girl! Stay young, stay strong, we need you and love you. Now where is that gold Mercedes for the 50th coming up?
COMMITMENT TO COMMUNITY
Posted by: | CommentsWe’ve committed ourselves to helping dentists recognize the signs of trouble, apathy, disheartened resentment and to provide measurements to show improvement and to recognize the “need” for help.
Perhaps we haven’t been able to convince you how important it is to “stay engaged” with our program and to return to get refreshed, re-created, renewed and recommitted to our process that has helped hundreds of thousands of dentists for over 30 years.
WE’D LIKE TO ASK FOR YOUR HAND AGAIN. A RE-ENGAGEMENT AND HOPEFULLY A LIFELONG MARRIAGE TO COMMITMENT IN DENTISTRY
We are recommitted to recommitting you to us and our process, our work, our thoughts and our total and complete interest in always making you the best dentist you can be – and the happiest.
Here’s how we can help you re-engage and stay engaged with your business:
THE CEREMONY AND THE INVITATION (The offer)
If you’ve been a student at The Schuster Center:
• Return for recare, refresher courses or alumni advanced courses.
• Learn the newest trends in Case Presentation and how to ethically sell to patients.
• Learn current investment strategies.
• Re-learn what it takes to put together a superb team.
• Re-focus and re-create your vision.
Use us for clarity and implementation of ideas. We can help you via networking, through our support coaches, and aid you with valuable references and resources. As we have learned, so have we taught.
“When the student is ready, the teacher will appear.”
If you feel like you’re lost or you’ve wandered off the path and can’t get a clear direction, please call us. Our analysts are ready to walk you through a Practice REALITY CHECK and help identify current areas of challenge and opportunity. Also, our coaching department is ready to help you through any daily difficulties and to provide you with a clear understanding of team issues and a vision of your practice future. We can help you change your life!
We have proved to you that if you slow down, you will be more satisfied in your work, provide better care for your patients and team, and make more money!
Also, if you think you’re doing great and just want to boast a bit, we’d love to hear your success story as well. We want only the best for you!
And, with the creation of Performance Coach, a very inexpensive and yet rewarding program that brings teachers, mentors and colleagues within the dental field together 3 times a year, you can and will stay committed to the ideas and philosophies, business practices and principles you set forth years ago. It is also a wonderful program of renewal, re-energizing your professional and personal life. We have seen lifelong friendships and mentorships created in this program. Ask Lin Golbeck, Performance Coach co-ordinator, all about it at 1-800-288-9393. One of the best phone calls you will ever make.
The Schuster Center – “Creating Wealth and Freedom for Dentists”
1-800-288-9393 TOLL FREE or visit our
website: www.SchusterCenter.com
NOTE: Vicki Smith, owner of Citigraphics, llc, has worked with Dr. Michael Schuster and The Schuster Center for 28 years. She creates graphic design projects as well as editing and writing some of the articles for The Perspective newsletter, brochures, flyers, invitations, the blog and other projects that arise. Vicki has worked in the marketing department in-house for the Schuster Center for 11 of those years. She has helped many Schuster dentists with logo designs and other graphic design needs.
A RECIPE FOR BUSINESS SUCCESS
Posted by: | CommentsCOMMITTING TO YOUR BUSINESS IS A RECIPE FOR SUCCESS
You can kiss your business “goodbye”.
Or, say “hello” to it!
Your business is like a lifelong friend who’s become a bit flaky with bad ideas taking shape, conflicts arising and self-indulgence appearing. Your friend also likes to borrow money from you. And he or she never pays it back, and wants you to go out with him or her all the time leaving family and friends alone and personal projects undone. So, you’ve decided to ignore this friend for the time being. Go along just to get along. Maybe he or she will pay you back, get on track and become the old friend you had when you first met.
Ever looked at your business that way? Are you just ignoring it now?
Would you allow any friend to treat you that way and still be friends?
No?
Then probably you shouldn’t allow your business to treat you that way either.
COMMITMENT TO YOUR BUSINESS
If a friend was in trouble, wouldn’t you help? You’d get focused, think of some plan to help, follow through. Get and give your friend advice. There’s nothing you wouldn’t do for your friend to help him or her get back to prosperity and good health.
Put your arm around yourself, and help your friend (your business) in the same way.
RECIPE FOR SUCCESS:
• Re-commit to your business (practice)
• Diagnose any problems
• Seek advice
• Set a plan in motion
• Create new ideas for success
• Follow through with the plan
• Make adjustments if necessary
• Stay engaged and focused
• Don’t forget to plan new goals
• Love the one(s) you’re with (your team)
• Success breeds success
• Get paid back
• Stay committed (A viciously delectable cycle!)
Kiss yourself on the cheek. You’re now back in business! Though you thought you were in business all along, really you’ve just been going through the motions – going to work every day. Doing the same thing every day – with the same results. Tiresome habit.
We are the first business school ever created for dentists who wanted to learn how to ethically practice dentistry with commitment to their patients, team and personal growth and development. It’s nothing new. We have taught this for over 30 years.
Easy to lose your way and your focus. Here’s how to regain it! See next article: Commitment To Community…




