Mar
10

REALIZATION OF A DREAM

By Chris Ellison · Comments (0)

On Tuesday, March 2, 2010, a dream was realized. Dr. Todd D. Southall opened the doors to his new dental practice in Oro Valley, AZ. After 5 years of practice in Gunnison, CO, Dr. Southall and his family relocated to Tucson, Arizona. They wanted to seek warmer surroundings and decided Arizona was the place. Dr. Southall decided to seek the help of the Schuster Center to help him develop the practice of his dreams, so he enrolled in the Management program and rolled up his sleeves and went to work. As his coach, I continued to share the structures and he continued to build them. The results are not the brick and mortar but will be the relationships that he and Linda, his front office coordinator ,will forge together in the years to come.

CONGRATULATIONS!!! – Chris Ellison, Practice Development Coach/Faculty and The Schuster Team

Brenda Penwell, President

25 years with The Schuster Center! Whew! That blew by fast!!!

Congrats go out to our own Brenda Penwell, President and CFO of The Schuster Center. She just celebrated 25 years with the company!

Brenda has worked tirelessly over the years to help create the vision of Dr. Michael Schuster as The Schuster Center endeavors to “spread the word” in helping dentists throughout the country reach their full and limitless practice potential.

Brenda has been instrumental in helping develop our Dental Management Program. She developed our Life Planning program. She teaches and travels, lecturing dentists throughout the country on how to successfully manage a dental practice. She also teaches team development and keeps a sharp eye on our company finances and management. In other words, one busy woman!

Brenda’s office was filled with streamers and balloons when she arrived to work. It was decorated so gorgeously by two of our staff members it looked as if we had hired an event planner to stage it. Pictured is Brenda amidst her blow-up balloon numbers 2 and 5. Everything done is silver – naturally.

The staff greeted her with flowers and cards. Dr. Schuster may have slipped her a new Mercedes but we haven’t seen it yet. Of course, I don’t think Brenda would give up her classic 1980 SL450 – silver naturally. (She plans ahead!)

Only thing that hasn’t gone silver around Brenda is her hair – clever girl! Stay young, stay strong, we need you and love you. Now where is that gold Mercedes for the 50th coming up?

We’ve committed ourselves to helping dentists recognize the signs of trouble, apathy, disheartened resentment and to provide measurements to show improvement and to recognize the “need” for help.

Perhaps we haven’t been able to convince you how important it is to “stay engaged” with our program and to return to get refreshed, re-created, renewed and recommitted to our process that has helped hundreds of thousands of dentists for over 30 years.

WE’D LIKE TO ASK FOR YOUR HAND AGAIN. A RE-ENGAGEMENT AND HOPEFULLY A LIFELONG MARRIAGE TO COMMITMENT IN DENTISTRY

We are recommitted to recommitting you to us and our process, our work, our thoughts and our total and complete interest in always making you the best dentist you can be – and the happiest.

Here’s how we can help you re-engage and stay engaged with your business:

THE CEREMONY AND THE INVITATION (The offer)

If you’ve been a student at The Schuster Center:

• Return for recare, refresher courses or alumni advanced courses.
• Learn the newest trends in Case Presentation and how to ethically sell to patients.
• Learn current investment strategies.
• Re-learn what it takes to put together a superb team.
• Re-focus and re-create your vision.

Use us for clarity and implementation of ideas. We can help you via networking, through our support coaches, and aid you with valuable references and resources. As we have learned, so have we taught.

“When the student is ready, the teacher will appear.”

If you feel like you’re lost or you’ve wandered off the path and can’t get a clear direction, please call us. Our analysts are ready to walk you through a Practice REALITY CHECK and help identify current areas of challenge and opportunity. Also, our coaching department is ready to help you through any daily difficulties and to provide you with a clear understanding of team issues and a vision of your practice future. We can help you change your life!

We have proved to you that if you slow down, you will be more satisfied in your work, provide better care for your patients and team, and make more money!

Also, if you think you’re doing great and just want to boast a bit, we’d love to hear your success story as well. We want only the best for you!

And, with the creation of Performance Coach, a very inexpensive and yet rewarding program that brings teachers, mentors and colleagues within the dental field together 3 times a year, you can and will stay committed to the ideas and philosophies, business practices and principles you set forth years ago. It is also a wonderful program of renewal, re-energizing your professional and personal life. We have seen lifelong friendships and mentorships created in this program. Ask Lin Golbeck, Performance Coach co-ordinator, all about it at 1-800-288-9393. One of the best phone calls you will ever make.

The Schuster Center – “Creating Wealth and Freedom for Dentists”
1-800-288-9393 TOLL FREE or visit our
website: www.SchusterCenter.com

NOTE: Vicki Smith, owner of Citigraphics, llc, has worked with Dr. Michael Schuster and The Schuster Center for 28 years. She creates graphic design projects as well as editing and writing some of the articles for The Perspective newsletter, brochures, flyers, invitations, the blog and other projects that arise. Vicki has worked in the marketing department in-house for the Schuster Center for 11 of those years. She has helped many Schuster dentists with logo designs and other graphic design needs.

COMMITTING TO YOUR BUSINESS IS A RECIPE FOR SUCCESS

You can kiss your business “goodbye”.

Or, say “hello” to it!

Your business is like a lifelong friend who’s become a bit flaky with bad ideas taking shape, conflicts arising and self-indulgence appearing. Your friend also likes to borrow money from you. And he or she never pays it back, and wants you to go out with him or her all the time leaving family and friends alone and personal projects undone. So, you’ve decided to ignore this friend for the time being. Go along just to get along. Maybe he or she will pay you back, get on track and become the old friend you had when you first met.

Ever looked at your business that way? Are you just ignoring it now?

Would you allow any friend to treat you that way and still be friends?

No?

Then probably you shouldn’t allow your business to treat you that way either.

COMMITMENT TO YOUR BUSINESS

If a friend was in trouble, wouldn’t you help? You’d get focused, think of some plan to help, follow through. Get and give your friend advice. There’s nothing you wouldn’t do for your friend to help him or her get back to prosperity and good health.

Put your arm around yourself, and help your friend (your business) in the same way.

RECIPE FOR SUCCESS:

• Re-commit to your business (practice)
• Diagnose any problems
• Seek advice
• Set a plan in motion
• Create new ideas for success
• Follow through with the plan
• Make adjustments if necessary
• Stay engaged and focused
• Don’t forget to plan new goals
• Love the one(s) you’re with (your team)
• Success breeds success
• Get paid back
• Stay committed
(A viciously delectable cycle!)

Kiss yourself on the cheek. You’re now back in business! Though you thought you were in business all along, really you’ve just been going through the motions – going to work every day. Doing the same thing every day – with the same results. Tiresome habit.

We are the first business school ever created for dentists who wanted to learn how to ethically practice dentistry with commitment to their patients, team and personal growth and development. It’s nothing new. We have taught this for over 30 years.

Easy to lose your way and your focus. Here’s how to regain it! See next article: Commitment To Community…

The economic slowdown has created a general sense of insecurity and restlessness. It is often during the hardest times, rather than the most peaceful times that you find a purpose that gives you meaning. As dentists and business owners, purpose and peace must prevail. Albert Einstein once said of life, “It’s simple, but not easy.”

Every day brings a choice: to practice stress or to practice peace. Finding inner peace does not require hours of daily practice. You don’t have to stand on your head or sit in a meditative position. All it takes is a little willingness and common sense. Life is a precious gift to be savored, not an endless series of chores to complete while you complain about your “practice life.” Remember, your to-do list is immortal. It will live on long after you are gone.

It is impractical to believe that peace is some distant goal, attainable only by a few fortunate souls blessed with good genes, superior brain chemistry, plenty of money, or a calling to become a monk. Peace has not deserted even the craziest and busiest among us. The most basic fact about being human is that peace is our own true nature, our fundamental state of mind. There is a Buddhist saying that peace is like a sun that’s always shining in your heart. It’s just hidden behind clouds of fear, doubt, worry, and desire that continually orient you towards the past or future. The sun comes out only when you’re in the present moment.

The happiest and most productive people are passionate about life. They radiate an infectious enthusiasm that makes “business” a pleasure rather than a problem. Passion focuses your personal energy. Without purpose, energy tends to remain scattered. Periods of letting go are also critical to the creative process. The history of invention and discovery are filled with stories of people who work with enthusiasm, but can’t quite get to that “Aha!” The answer usually comes when they stop thinking and striving. Einstein had his greatest “Aha!” (related to his theory of relativity) while sailing on a boat one weekend after spending many fruitless weeks laboring in his study.

One workable strategy for maintaining peace (sometimes defined as productivity and profitability) over the long haul is to learn how to relax and take care of yourself. There are literally thousands of ways to relax. This week put aside an hour a day to relax in whatever you enjoy. You will find that instead of constricting the amount of time available for you to get things done, the day will seem to unfold in a more languorous, spacious way. The to-do list will still get done, and you will live to tell about it.

Learn to take care of yourself. Think of a person whom you love and respect. For the next week, each time you forget to take care of yourself, pretend that someone dear and precious lives inside you. Honor that person; treat them with all the respect they deserve. If you adopt this daily practice, little by little a strange and wonderful transformation will occur. You will remember how to be good to yourself. And you will experience how much more creative and productive you are when you know you are worthy of your own care and love.

Peace is not a distant goal. It is already within you. Release the sunlight of your spirit by learning to relax and take care of yourself. Practice peace – you’re worth it!

Feb
11

Believe in Miracles!

By Vicki L. Smith · Comments (0)

Okay, I’m writing a book (of several individual stories). Isn’t everyone? It’s a book for children ages 1 to 99. I consider myself 12 even though chronologically you can add 50 years! Seriously, don’t we all think we’re about 18 even though some of us might be much older? I don’t think the “kid” spirit ever leaves us.

Back to my book: One of the stories in it is the story of a “miracle” of two ocean creatures who are very different yet become friends by dreaming like-minded dreams and helping one another. They each had a dream of leaving the ocean to see the rest of the world. The problem: they didn’t think they could breathe the air; but, as anything can happen in a story, they made it – leaving the ocean behind – for a spectacular adventure – because they believed in miracles.

I also recently watched a movie (chick-flick as you guys call it) called “Leaving Normal” with Meg Tilly and Christine Lahti. It is older, released in 1992. Again, about two very different types of people which somehow manage to bond on a long trip across the USA, ending up in Alaska. Sometimes by fate or accident, miracles do happen and people help one another by just being themselves – mistakes and all.

Miracles happen every day around us, in every way if we just look – in the air we breathe, the beauty on this fantastic planet – our ever changing sky, brilliant sun and twinkling stars – the variation and colors of our plants and flowers, animals and insects. Also in the miracle of birth, the way we love one another and react to each other on this home – our planet.

So why do we just seem to hear only the bad news most of the time? That sensationalism and fascination with crime and corruption are the mainstays of today. Why not choose to ignore the bad and only publish the “good” people do for one other? Why does it appear that we have lost our way?

Many say our moral compass has lost its “N”, “S”, “E” and “W” (Normalcy, Sensitivity, Ethics and Wisdom); that the compass needle only points to the letter “G” for Greed. Have our intrinsic values, morals and ethics been stripped away because we keep wanting more, more, and yet more? Are we now moving so fast due to technological advancements that we don’t have time to stop and think about what is really important in life? Missing the miracles happening in our own lives?

Some of us older folks point fingers at the younger ones at the lack of integrity we see. But it wasn’t too long ago that other older folks pointed fingers at us – the baby boomers – who shed the trappings of government and social mores for sex, drugs and rock’n’roll – so we were told. Well somehow, a heck of a lot of us out there made it through that time. So, I think you younger ones will, too.

Problem is you are destined to make the same mistakes we did. First, we gave it all up. Then we worked ourselves silly to try to get it all back and then some. But who are the ones who are remembered in our history? The one’s who “had a dream” like Martin Luther King. The one’s who helped the poor and lived without anything, like Mother Teresa. And yes, Jesus, who preached peace from within, love of one another, it’s better to give than receive, seek and find spirituality, not materiality.

In a society where FREEDOM is among the biggest blessings we have in our beloved country, how do we not get into the trappings of CAPITALISM that plays a huge part in our economic system? The tone has been set since we were all very young: One can have anything if we work hard enough, believe in it hard enough and sacrifice family, friends and peace of mind to work tirelessly behind the grindstone.

This is true of all of us. What does it mean for you, as a dentist – years of schooling, marriage, children, family, friends and now a practice and patients? All seemed quite the “American dream”. Small practice in the beginning, then more chairs, then a move to a new practice, maybe you bought a building – huge, shiny new office, more patients, more employees, bigger is better right?

Large dollars coming in, large dollars going out, a new home, vacation home, fancy cars, children’s education, boat, CE classes, specialized training, big expensive vacations – dollars getting stretched? Those larger dollars beginning to look like monopoly money? Do you feel like the conduit for receiving money and passing it on for bill payments, with nothing much going into your pocket or a savings plan and no quality time for family and loved ones?

Whoops! You’re on the fast track, or, what we like to call, the “fake” track. You’ve made your bed and you thought you were happy in it. Now, some years have gone by. You’ve missed special children’s events; a soccer or softball game, a play, maybe your child’s first baby steps, maybe even a divorce under your belt. And every day you have to go to work to feed that large monster you’ve created – your “American monster dream”. What on earth are you going to do now? You can’t think about retirement let alone plan for it. You’ve got too much debt, too many responsibilities. You’re not happy because you know you can do better dentistry and help you patients but you don’t have the time to apply what you’ve learned. It’s sitting on the shelf along with your life!

And what about your patients? Well, they lose out completely.

Maybe you hired a consultant or two to help you. They came in, assessed your needs, told you what to do, gave you a big fancy binder full of “how-to’s” and then drove off with their check. Where did you start? Oh, you didn’t – same old, same old?

If all of the above sounds pretty “right on” do you want a really true, honest to God answer on how to fix this mess? Are you willing to work as hard to get out of this mess as you were to get yourself into it? Are you ready to be honest with yourself and look at what really is important in your life? Are you willing to have your feet held to the fire by a coaching department who will do just that?

Are you willing to take back your life and this time enjoy it?

The answer: The Schuster Center.

We are a “business school for dentists”, but not only that. We are people who help people – all different kinds of people from all over the United States. We care and we guarantee your success. We have the numbers to prove it and the years behind us – all 32 of them. We’re a place with good people work for the benefit of others. We’re not working out of our car, using other people’s material – we’ve created our own.

How did I, a graphic artist and sometimes writer, get involved with Dr. Michael Schuster? By fate and accident – about 29 years ago he walked into my business office – two unlikely people who would probably never have crossed paths. Yet here we are, creating a better life for dentists each in our very different way and watching this process work for thousands of dentists who believed in miracles.

Yes, I’ve seen many miracles here. Want to be one?

We are told all of the time that we are the best kept secret out there. We don’t mean to be. We’re a small company who just cares about helping dentists. That’s Dr. Michael Schuster’s vision. He has a story and he wants you to hear it if you’re tired of the rat race and want to DOUBLE YOUR NET PROFIT while simplifying your life. Believe in miracles, be a kid – find your joie de vivre – again!

God Bless,
Happy New Life!
Vicki

P.S. Write me if you want more information about Dr. Michael Schuster and The Schuster Center. Or see our website at www.SchusterCenter.com and make up your own mind. Make sure you go to the testimonial section and listen to what others have said about us. We have to “toot” our own horn a lot of times, but it’s sure nice when others decide to do it for us! (vicki@cfpd.com)

“A good plan is like a road map: it shows the final destination and usually the best way to get there.”  H. Stanley Judd

As a Coach, one of the key issues I hear from our clients is that “they don’t have enough time to do the work in the management program.”

One thing that I know for certain is that there is one area in which all men are truly created equal and that is in the area of time.  God gave us all 24 hours each day to live our lives.  The problem arises with how we each use that time.  Do we allow the seconds, minutes, hours, days, weeks, months, years to just happen through our lives?  Or do we plan our lives in a way that we maximize what has been given to us?

“We need a sense of the value of time—that is, of the best way to divide one’s time into one’s various activities.”  Arnold Bennett

Many of us fail to plan because we are too busy doing instead of thinking.  We feel we have to be doing and as a result we react to whatever is happening around us.  How then do we take control?  Planning is an attempt to leverage our activities against the passage of time.  Keeping in mind that there are some things we can’t control.  However, to fail to manage whatever time you can will minimize your effectiveness.  Whether you control 8 hours or 1 hour of your day is irrelevant.  What matters is that we manage whatever time we can, in order to spend as much time as possible on the important things.

“We are what we repeatedly do.  Excellence, then is not an art but a habit”   Aristotle

 The daily planner (the to-do-list) is the most common plan used today.  Daily planning is worthwhile but weekly planning is better.  This gives us a longer range perspective and more options.

 The best way to create a weekly plan is to ask six basic planning questions as suggested by the Carlson Learning Company.

  1. 1. What results do I intend to achieve?
  2. 2. What must I do to get those results?
  3. 3. What are the priorities?
  4. 4. How much time will each activity require?
  5. 5. When will I do each activity?
  6. 6. How much flexibility must I allow for the unexpected things I can’t control?

You must allow time for unexpected things.  Flexibility will be the key to successful planning.  Remember that you are attempting to eliminate reactive behavior.  You will want to be slow to change your plan when the unexpected happens.  A thoughtful response versus the usual reactive one is desired.

“A first-rate organizer is never in a hurry.  He is never late.  He always keeps up his sleeve a margin for the unexpected.”  Arnold Bennett

 It is best to write out your plan for the upcoming week on Friday or whatever day is your last working day of the week.  Ask others to do the same thing.  You can review these plans at your weekly staff meeting in order to coordinate priorities and activities.  Be sure to prioritize you activities and timelines.  Set deadlines that are realistic and be sure not to ignore them.  Preparing a weekly plan requires about 30 minutes but it will allow you to recover one hour per day for the week.  An extra hour per day for important work (working on the practice) will produce remarkable results.  Are you ready for your breakthrough?  Plan it today.

“Plan your progress carefully; hour-by-hour, day-by-day, month-by-month.  Organized activity and maintained enthusiasm are the wellsprings of your power.”  Paul J. Meyer

Feel free to make your comments below by clicking on the word “comments.”

Chris Ellison, Practice Development Coach

This is one of the most confusing systems in our profession. Many offices spell out vague guidelines for their team to use. Many stipulate that they can have dental coverage for “immediate” family members. The definition of “immediate” family needs to be spelled out so misunderstandings are limited.

Many offices provide dental care for the entire dental team. This system can cause problems within the team if one team member has had some significant neglect. A team member who is not at a very high level of oral health will receive a lot of care and a large benefit.  While a team member who has taken great care of their mouth may only require minimal dental treatment and not use this benefit.

Consider providing the same amount of benefit for all of the employees. You can provide a consistent dollar amount each year to be used by your team. For example, you could stipulate that you will provide them with $2000.00 of dental treatment each year. They can use those dollars for their care or for their immediate family. Once they use up the thousand dollars, they will be responsible for paying the remaining portion in cash.

Part time employees are typically not entitled to any benefits. You will need to determine what you would like to provide for them, if anything.

Please know that we are not discouraging benefits to your team. In fact, we encourage them! We simply encourage you to put systems and structures in place that are equitable for all of your team members.

Don’t forget the compensation benefits that don’t show up on your employee’s paycheck. These items are called “Hidden Paycheck” items and your dental care benefits are only one example of this.

Employees may overlook the benefits provided to them by their employers. By incorporating these items into your compensation review, it allows the employee to see the whole compensation picture for what it really is. Many times the hidden paycheck items can add up to 35 percent of their earnings, and most of it is tax-free.

Example of a Compensation Review – Preliminary Offer

Annual Base Salary Offered                 $__________________

Employer Matching FICA                    $__________________

Profitability Pay when Available      $___________________

Medical Premium Contribution         $ ___________________

Pension Plan Contribution                   $ ___________________

Total Salary                                                 $___________________

 The items listed below will not show up on your paycheck. But they are additional benefits provided to you by the doctor.

Uniform Allowance                             $ ___________________

Dental Care Allowance                       $ ___________________

Jury Duty – Bereavement Pay        $ ___________________

Parking Garage Fees                            $ ___________________

Continuing Education                         $ ___________________

Total Compensation $____________________________

Pension Participation Date ___________________

 

Coaching Department; The Schuster Center

While I was on a phone call the other day, Dr. Schuster placed a document on my desk that he had written.  He told me later he got the idea from his chiropractor and modified it to fit our dental patients.  I read the “Four Steps to Wellness” and immediately began to see how this fit with our Center Students as well.  Here it is… 

Step One: STOP THE DISEASE PROCESS

First, you must acknowledge when disease exists.  If your practice isn’t healthy, you begin to feel the negative effects but you may not know exactly what is going on.  Your practice analyst helped you to see where some of the problems may be.  Then you attended Retreat 1 of the Management Program at The Schuster Center and that began to help you see more clearly. You began to sort it all out.  You looked at each of the engines that drive the practice and produced step-by-step policies and systems to begin the change process toward health.  You started to look at what health is relative to your dental practice.  You decided to stop doing things the way they have always been done and start reflecting on a better way to practice. 

Step Two: THE HEALING STAGE

This is where Policies and Systems are put into place and the implementation begins.  The dental practice embarks on a journey of healing.  This healing process in most cases will require the entire management year and sometimes beyond that year.  Healing requires change. 

Step Three: THE CORRECTIVE STAGE

Once healing has occurred, the stress level in the dental practice will be reduced and the team can now begin to focus on the goals set forth for the future of the practice.  This requires the commitment to continue working on your practice even after the management year is complete.  It is important to continually review your Policies and Systems and make revisions as you change and grow.  The statistical data collected monthly can be utilized to determine where change is needed.  Corrections are made based on objective data.

Step Four: THE MAINTENANCE STAGE

It is far easier to maintain a healthy practice than to correct one in the disease process.  Once the doctor and team have created the practice they desire and are reaching their goals, the ability to maintain them is dependent upon their commitment to the doctor’s vision of the practice.  Continuing education through advanced development will assure the practice maintains growth.  Maintaining health takes the effort of all involved.

Practice wellness takes life-long dedication just as your patient’s dental health and wellness requires commitment for a lifetime.

Happy New Year to everyone!

–The Schuster Center offers top practice management education for the dental industry. For more information, go to www.SchusterCenter.com

Yesterday was our team holiday party. We did a potluck at Dr. Schuster’s house. Patti played the piano, we sang Christmas songs and smiled between each other because no one could sing that high of pitch. It was fun. It was a time to be in each other’s company without hearing the phone ring, emails to send and answer or meetings to attend. It was a time of togetherness.

Such is the nature of The Schuster Center. It is a place of belongingness…and of higher learning. Our students are like-minded spirits with a synergistic goal. And we, the Schuster team, are impacted as a whole with the life-long relationships created under our roof.

The food was great. I mean, who would bring something mediocre to a holiday potluck?! And behold! A miracle happened right before our eyes. Brenda Penwell actually took seconds!!!

All kidding aside, it was a time for appreciation and joy. We are all feeling very thankful to be able to have career posts within such a meaningful place. The team is a dedicated group and 2010 will be a stellar year for students and staff alike.

Merry Christmas and Happy New Year to all! May your holidays be filled with the love and joy of the spirit of Christmas.

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